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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud. Which configuration in Marketing Cloud should the customer verify?

A) Email Address column is included in the report used for sending.
B) Required profile attributes are properly mapped.
C) Sendable Data Extension is saved in the Salesforce Data Extension folder.
D) Report is saved in Standard Salesforce folder.

2. Northern Trail Outfitters continually adds rows for subscribers to a Data Extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails. What would be required to process the correct subscribers?

A) Contact Evaluation > Evaluate new records only
B) Journey Settings > No re-entry
C) Journey Settings > Use email attribute from Contacts
D) Contact Evaluation > Evaluate all records

3. A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A) Ensure the package scope includes Read and Write permissions for data extensions.
B) Instruct the web team to store the client ID and secret in the client-side code.
C) Create a separate installed package for each individual web form.
D) Enable the package for all business units in the Marketing Cloud account.

4. Northern Trail Outfitters (NTO) has recently implemented Marketing Cloud and wants to secure PII data stored within the system. Which limitation should the consultant consider when recommending Field-Level Encryption?

A) Separate encryption keys are required for each business unit.
B) Encrypted fields will show unencrypted values in standard records.
C) Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.
D) Only list-based sending is supported by Field-Level Encryption.

5. Scenario: Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers. What would be required to enable sending emails from their new domain without impacting deliverability?

A) Register the new domain in Setup > From Address Management
B) An additional IP address
C) An additional private domain
D) An additional Sender Authentication Package

Solutions: