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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?

A) Link Content
B) Envelope Content
C) Footer
D) Email Body

2. A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?

A) Data Extract Activity
B) Drag and Drop Segmentation
C) Profile Attributes
D) Audience Builder

3. A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

A) Mobile-optimized template
B) Standard template
C) Responsive Web template
D) Media template

4. A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

A) The Email_Address field in the Data Extension
B) The Customer_ID field in the Data Extension
C) The Email Address Profile Attribute
D) The Subscriber ID in a System Data View Table

5. Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

A) Responsive Design
B) Desktop-centric Design
C) Static Design
D) Mobile-aware Design

Solutions: