What Are Characteristics of This Exam?
The Microsoft evaluation MB-220 is 150-minute long if it contains labs and 130 minutes with no lab sessions and mainly consists of 40-60 questions. As a rule, there is no fixed number of items in the actual exam, which has led to no definite passing score. The only thing that one can comprehend about passing rates is that it is mandatory to score at least 70% of total marks to come up with flying colors in this evaluation. As far as language options are concerned, one can sit for such an exam in English only. The standard exam fee is $165 and should be paid towards the exam voucher, which is non-refundable and non-transferable.
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Microsoft MB-220 Exam Syllabus Topics:
| Topic | Details |
|---|---|
Configure marketing applications (20-25%) | |
| Configure organization settings | - configure administration settings including LinkedIn Lead Gen and quota limits - configure data sources for synchronization - create and manage templates - configure portal integration - configure landing page settings - configure domain authentication - configure data protection tools - configure social media - configure webinar providers |
| Configure marketing settings | - configure matching strategies - configure marketing email settings - configure customer journey settings - configure opt-in settings - configure email deduplication settings - configure lead scoring settings - configure required options for publishing journeys - create and configure marketing calendars - manage assets and content settings |
| Manage insights | - analyze contact insights - analyze lead insights - analyze segment insights - analyze customer journey insights - analyze email insights - analyze lead scoring model insights - analyze marketing page insights - analyze marketing form insights - analyze website insights - analyze redirect URL insights |
Manage segments and lists (10-15%) | |
| Create and manage segments | - determine segment type - create market segments - create segments using Natural Language Query - configure dynamic segments using Designer - combine segments using union, exclude, or intersect logic - create segments from external sources using customer insights |
| Create and manage subscription centers and lists | - determine usage scenarios for subscription lists - create a subscription list - add a subscription list or lists to a form - create a segment based on a subscription list - create a subscription center marketing page - understand how and where to publish subscription centers |
Create and manage marketing forms and pages (10-15%) | |
| Create marketing forms | - determine which marketing form type to use - determine form requirements and limitations - create a marketing form using a template - create landing forms and pages |
| Create and manage marketing pages | - create marketing pages - add content to marketing pages - add forms to content blocks - apply a style to marketing pages - integrate marketing pages with marketing emails - preview and validate marketing pages - publish marketing pages - monitor visitors to marketing pages |
Manage leads, contacts, and accounts (5-10%) | |
| Create and manage leads | - create leads - synchronize leads from LinkedIn |
| Create and manage accounts and contacts | - create and manage accounts - create and manage contacts - manage activities |
Create and manage marketing emails (5-10%) | |
| Create email messages | - create an email message by using a template - define mandatory fields for email messages - add dynamic content to email messages |
| Manage email messages | - define message requirements - preview messages by using the Basic and Inbox options - check Spam Scores - design and run A/B tests on email messages - validate and publish messages |
Manage customer journeys (10-15%) | |
| Create customer journeys | - determine content types required for a customer journey - create a customer journey by using a template - implement actions - implement targets - implement flow control for customer journeys |
| Publish and manage customer journeys | - configure required options for publishing journeys - check customer journeys for errors - publish a customer journey |
Manage events and webinars (10-15%) | |
| Create and configure events and webinars | - create an event team - set up venues and sessions including internal and external tracks - set up speakers - configure webinar options - configure event website - create and manage event forms - create stream events on Microsoft Teams - set up event agenda |
| Manage events and webinars | - create event invitations, banners, and social media posts - Manage event registration, including attendee check-in. - manage speakers, registration, waitlists, and attendees - manage sponsors, vendors, logistics, and accommodations - record and view financial information for events |
Configure Dynamics 365 Customer Voice (10-15%) | |
| Create surveys | - create a theme and upload images - add pages to a survey and personalize data - identify survey question types - add survey questions - determine respondent types - determine submission options |
| Preview, test, and publish surveys | - add surveys to emails - add surveys to a webpage - add surveys to customer journeys - clone, import, and translate surveys |
| Manage survey responses | - view a summary of survey results - analyze survey responses - implement conditional logic for survey actions |
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Microsoft is dedicated to helping the candidates with their preparation by offering them various tools. There are several learning paths available on the official website, such as:
Learning Path 1
Microsoft offers the course titled “Set up Dynamics 365 Marketing and Configure Advanced Settings.” To complete this training, one needs to have a deep understanding of the navigation in Dynamic 365. Through this learning path, the individuals will be able to gain command of a number of tasks including:
- Reviewing domain authentications, GDPR, and best practices in Dynamics 365 Marketing
- Setting up and managing Dynamics 365 Marketing
- Advanced configuration for Dynamics 365 Marketing
Correct your mistake
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