Make a learning plan
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Correct your mistake
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
| Topic 2: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 3: Lead Management | 24% | - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Segmentation rules - Page actions - Automation rules: components and use cases - Completion actions - Scoring and grading: definition and management |
| Topic 4: Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
| Topic 5: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Topic 6: Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. How often does Marketing Cloud Account Engagement sync with Salesforce?
A) Real time
B) 10 minutes
C) 30 minutes
D) 5 minutes
2. LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
A) The prospect is marked as optad out.
B) The prospect is removed from the suppression list
C) The prospect is removed from the recipient list
D) The prospect is removed from both the suppression list and the recipient list.
3. Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
A) Add more landing pages and forms to your site to increase the number of conversion opportunities.
B) Implement a blended lead scoring and grading system.
C) Only pass on leads that are very active on your site no matter the company profile.
D) Automatically assign all leads to sales reps in a round-robin system.
4. A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
A) Create three separate page actions, one for each URL.
B) Create one page action with comma-separated URLs.
C) Set the page as a priority page in Marketing Cloud Account Engagement.
D) Set the page action URL as https://www.lenoxsoft.com/products/B
5. Completion actions only affect prospects not visitors?
A) True
B) False
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: A |




