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Facebook Certified Community Manager Sample Questions:

1. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create targeted posts and ensure the content and tone are inclusive
B) Change content strategy to target male followers during launch
C) Tag influencers to share the content and campaign hashtag
D) Create a social media account for the new product

2. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Review comments on the company's press release post
B) Create and track relevant keywords on social media channels
C) Create a post specifically to gather feedback from the community
D) Activate a news alert for additional articles

3. A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?

A) Highlight the leadership team with photos, announcements and by tagging them regularly.
B) Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.
C) Create an admin team profile for all team members to use when they make an official team action.
D) Create a team page for official communications and encourage the admin team to use their personal profiles.

4. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Prioritize the content from the department that is the most polished and ready to post
B) Research competitors and replicate popular creative tactics that perform well for them
C) Review briefs from internal stakeholders outlining key messaging, details and targets
D) Review previous post results and reuse the content that performed best

5. The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)

A) Revise the content calendar to focus on member engagement tools
B) Message every member of the community individually to ask them to engage more
C) Highlight the top engaging contributors in regular announcements to the community
D) Remove members who have not posted or commented in the last month
E) Survey the community and reposition the content in line with their feedback

Solutions: