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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Portfolio Management | 10% | - Pipeline governance - Resource allocation - Portfolio balancing - Project selection and prioritization |
| Culture, Organization and Teams | 10% | - Innovation culture - Cross-functional teams - Leadership and collaboration - Organizational structures |
| NPD Strategy | 20% | - Strategic alignment and goals - Platform strategy - Corporate and innovation strategy - Technology and product strategy - Intellectual property strategy |
| New Products Process | 20% | - Agile and hybrid approaches - Stage-gate models - Process adaptation and improvement - Concept to launch phases |
| Life Cycle Management | 10% | - Introduction, growth, maturity, decline - Platform and derivative management - End-of-life decisions - Maintenance and improvement |
| Market Research | 10% | - Voice of customer - Segmentation and forecasting - Competitive intelligence - Qualitative and quantitative methods |
| Tools and Metrics | 20% | - Financial and non-financial metrics - Risk assessment tools - Concept generation tools - Design and development methods |
PDMA Product Development Professional (NPDP) Certification Sample Questions:
You are responsible for validating the value proposition of adding a number of new features to your current product line. A way to explore the association between adding one or more new features and the perceived value to the user would be to:
- A. Color code the feature sets so that they are easily identified by the user
- B. Add fake sets of features to see if respondents identify the actual product features
- C. Conduct a conjoint study varing feature sets and price points to optimize the new feature set and product prices
- D. Run a volumentric study of the most profitable product prototype to forecast sales
Correct Answer: C 🗳️
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The primary benefit of a Focus Group in marketing research is _____.
- A. Low cost
- B. Ease of execution
- C. Deep insights
- D. The ability to develop broad insights
Correct Answer: C 🗳️
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You are CEO of company A. Your company has grown organically through lots of acquisitions and you have a wide range of products that have been launched into a variety of markets, and your product teams have ideas to develop new products. You need to opimiize the investment across all of these existing and new products. What would you do?
- A. Give each team the same amount of money and ask them to proceed with development
- B. Approve proects that cost less than $500K to develop
- C. Tell the reams no to develop any new products
- D. Establish a portfolio management process
Correct Answer: D 🗳️
Explanation: Only visible for DumpsQuestion members. You can sign-up / login (it's free).
A product platform is the set of all products in a product family.
- A. True
- B. False
Correct Answer: B 🗳️
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When considering the various sources of the A-T-A-R (Awareness-Trial-Availability-Repeat) model, which of the following tests is the best for Consumption:
- A. Basic Market Research
- B. Component Test
- C. Concept Test
- D. Market Test
Correct Answer: D 🗳️
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