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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Topic 2: Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Topic 3: Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
| Topic 4: Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Topic 5: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)
- A. Sampled reports can be run on smaller audience sizes than unsampled reports.
- B. Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
- C. Unsampled reports can be recorded as snapshots, and sampled reports cannot.
- D. Unsampled reports can be emailed automatically to users, and sampled reports cannot.
Correct Answer: B,C 🗳️
You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?
- A. Win Each Category
- B. 30
- C. 7
- D. 1
- E. Win Every Time
- F. 15
Correct Answer: E 🗳️
In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?
- A. Media Execution
- B. Audience Creation Specialist
- C. Data Analyst
- D. Web Developer
- E. Program Manager
- F. Executive Sponsor
Correct Answer: E 🗳️
Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?
- A. Key-number range
- B. Key-date pair (exact or relative date)
- C. Key-value string pair with an is or contains operator
- D. Key-number (integer or float)
Correct Answer: C 🗳️
Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?
- A. User Data API
- B. Pixel URL API
- C. Audiences API
- D. Ping API
- E. Taxonomy API
Correct Answer: C 🗳️
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