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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

There is Custom Field Type in Marketing Cloud Account Engagement called Date

A. True
B. False

Question 2

When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
B. Salesforce Connector User has 'Read' permission to the custom object
C. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
D. Customized 'Display in Table' values when configuring fields

Question 3

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
B. Create a new automation rule.
C. Add a completion action to the form the prospects completed to register for the webinar.
D. Create a new segmentation rule.

Question 4

You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
B. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
C. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
D. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

Question 5

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A. Convert all existing leads into contacts to tie to accounts.
B. Create all contacts as campaign members in one campaign.
C. Identify attributes of the key accounts they want to target.
D. Develop dynamic content based on lead fields.

Solutions: