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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Do hard bounces need to be removed from lists

A) True
B) False

2. To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A) A Use the Open Rules Audit to remove opens as criteria in their automations.
B) Disable open tracking within account settings.
C) Only send emails to prospects who do not use Apple Mail.
D) Enable visitor filters for all customers so opens are not tracked.

3. It is recommended that Email Preference Center should use more than one page level depth

A) True
B) False

4. Is it possible for many users to edit exact same Email Template simultaneously?

A) True
B) False

5. "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A) Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user
B) Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
C) Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
D) Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

Solutions: