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Marketing Cloud Developer Certification Exam formate below
- Number of Questions: 60
- Length of Examination: 105 minutes
- Format: Multiple choices, multiple answers
- Passing score: 63%
- Language: English
For more details visit:
Marketing Cloud Developer Exam Reference
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Security and Data Governance | 12% | - Configure data privacy and compliance settings - Apply data retention policies - Manage API key security and OAuth flows - Implement role-based access controls |
| Topic 2: Contact Handling | 14% | - Implement contact segmentation and filtering - Manage contact attributes and data - Use contact model concepts effectively - Handle contact identity resolution |
| Topic 3: Marketing Cloud APIs | 20% | - Utilize REST and SOAP APIs for integrations - Create and manage API integrations - Implement API authentication methods - Work with API endpoints for data operations |
| Topic 4: AMPscript and Server-Side JavaScript | 23% | - Debug and troubleshoot AMPscript and SSJS code - Write Server-Side JavaScript for custom functionality - Write AMPscript for email content personalization - Use AMPscript functions for data manipulation - Implement AMPscript in email, CloudPages, and landing pages |
| Topic 5: Data Modeling | 16% | - Design and implement data models using Data Extensions - Implement data import and export processes - Implement data relationships (one-to-one, one-to-many) - Utilize Data Views for data access - Define contact data structure and contact key |
| Topic 6: Platform Architecture | 15% | - Build automations in Automation Studio - Implement triggered send architectures - Create and manage CloudPages - Design solutions using Journey Builder - Configure and use Query Activities |
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