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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for your company and you'd like to do conversion tracking.
How do you participate in the Google AdWords conversion tracking?

A) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
B) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
C) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
D) You must add the Google AdWords conversion tracking code to your website's HTML code.

2. You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A) Reach and Frequency Report
B) Placement Performance Report
C) Geographic Performance Report
D) URL Performance Report

3. Which of the bidding strategies will you use if you are focused on clicks?

A) Automatic CPC bidding
B) Campaigns
C) CPA bidding
D) CPM bidding

4. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Increase the ad's cost per click bid
B) Change her ad to an image ad
C) Increase the ad's cost per impression bid
D) Change the destination URL of her ad

5. Which of the following is used to track the number of users elected to subscribe to a newsletter?

A) Leads
B) Signup label
C) View of a key page
D) Purchase/Sale

Solutions: