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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. The LIVE customer profile is particularly valuable as a predictor since it
A) captures all web interactions for any customer
B) maintains visit activity over time, and also captures off-site impressions
C) keeps all customer history in a cookie on their computer
D) solicits customer feedback directly
2. What is global visibility of purchase transaction required for?
A) A & B
B) Merchandise assortment management.
C) Cross-channel fulfillment.
D) Cross-channel returns management.
3. The Smarter Commerce Collaboration Network supports what?
A) Transportation providers and partners.
B) Customer interaction regarding new products and concepts.
C) Marketing programs.
D) Internal product development processes.
4. The web marketing continuous optimization platform can drive which of the following capabilities?
A) All of the above.
B) Automate customer recommendations based on LIVE profile.
C) Target through online advertisements based on interaction history.
D) Optimize paid search advertising.
5. Which of the following is a direct benefit that supply chain visibility provides with respect to inbound flow of goods?
A) Decreased returns.
B) Increased inventory turns.
C) Reduce stock-outs and expediting costs.
D) Exceed customer expectations.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |




