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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A) Microsite with Smart Capture to store entrants on a data extension.
B) Data Extension with double opt-in status defined.
C) Send Email Activity with a link to a subscription center.
D) Microsite with Web Collect to store entrants on a data extension.

2. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers

A) Change Format to xml
B) Change Column Delimiter to
C) Change Character Encoding to UTF-8
D) Select Unicode Output

3. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

A) Journey Builder
B) Cloud Pages
C) Synchronized Data Sources.
D) Query Studio

4. A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?

A) Marketing Cloud Connect
B) Burst Sending
C) Journey Builder Triggered Sends
D) Send Throttling

5. Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

A) Create and send an apology email that includes a discount for a future purchase to all customers
B) Create a user-initiated message to logged-in customers to send once the website is restored.
C) Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
D) Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

Solutions: