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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. How many variations of Dynamic Content it is possible to create

A) A/B (2)
B) A-C (3)
C) 10
D) A-Z (25)

2. LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A) To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
B) To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
C) To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
D) To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

3. Which actions can be achieved with completion actions?

A) Assign to queue
B) Notify account owner
C) Set profile
D) Increment prospect field value

4. How are prospect that have started a wait step impacted when an entire engagement program is paused?

A) They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
B) They will NOT continue to progress through the wait step and
C) They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
D) They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

5. Which is true about Marketing Cloud Account Engagement API limits

A) Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
B) Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
C) No limits at all
D) All editions have 10 000 API limit

Solutions: