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IBM Big Data and Analytics Sales Mastery v2 Sample Questions:

1. Why is IBM a strong player in Data Warehouse Modernization?

A) IBM employs proven solutions that help clients
B) IBM is the only vendor to bring cognitive capabilities into the data warehouse picture
C) IBM has the deepest patent assets and investment of any vendor
D) All of the above

2. What do you tell a customer that tells you Data Warehousing is obsolete?

A) IBM agrees. Our BigInsights product is based on open source Hadoop which we have transformed into an Enterprise ready platform. We have layered this with security, governance and analytics.
B) All of the above.
C) Our customers have made a lot of investment in data warehousing and this will continue to pay off. We will leverage this infrastructure within our Watson Foundations and will not rip and replace it with something that does not have the performance to analyze unstructured data.
D) All of the analysts are saying the same thing. New technology gives us the ability to finally analyze Big Data, something the Data Warehouse could not do.

Solutions: